This February we are opening a beautiful new Daylesford Organic store in the Pimlico Road in London – three floors of 4500 square feet – and all of it a breath of the countryside in London. Pimlico is very much one of London’s villages; its celebrated Saturday Farmer’s Markets make us feel very much at home. As with everything we do, we are reviving the traditional, and preserving precious artisan skills. Front windows with tables (which will open for al fresco dining on the pavements in good weather) draw you towards the ground floor, where something that will stir long-ago fond memories awaits you. Do you remember the traditional, beautiful fishmongers and stalls in covered markets, where their wares were laid out on massed white marble counters? Here in the new store, beautiful pristine white marble counters, built to last a lifetime, greet you. In front of your eyes, our master bakers will be baking, using a bread oven clad in Daylesford dry-stone walling. This is the ambience – and the aroma – of the real thing. Seasonal tables offering Daylesford’s own glorious organic vegetables, fruit, and herbs in season will be available month by month, with their ranges of fresh seasonal food. Natural light flows in from the generous windows and the atrium to the first floor, where there is a food gallery, hedged by herb garden and topiary. At the counter, fresh, simple light lunches and snacks are prepared; and there is a double spiral staircase in white marble, with Daylesford’s own willow handrail, to take you upstairs – or down to a garden floor of wine cellar and kitchen equipment. Designers will note that Daylesford’s focus on country crafts and skills has been sustained in the design itself: wicker and willow and cattle fencing defining the atrium. This gives a living, breathing sense to the building – and underlines the fact that it is a store of real, natural, living food, drink and things for you and your home.
Click here to learn about our Daylesford Delivered service from Pimlico